The Ivy House
SHOPIFY WEB DESIGN & MINI BRAND UPDATES
The Ivy House curates Armadillo rugs and Fermoie textiles, handcrafted from natural materials and designed to last a lifetime.
“The finished site perfectly reflects our brand and feels both beautiful and easy to use. We’ve already had so many compliments from clients!”
What did I achieve for The Ivy House?
WEB DESIGN
14‑page Shopify website and 200+ products
Researching & installing a premium external Shopify theme
Online shop: Management of 200+ products (including updating product imagery and descriptions)
Checkout page design and functionality
Strategising & mapping the customer journey
Reviewing the display and layout of 21 existing Blog Posts
Custom coding
Refining the menu layout
Desktop & mobile responsive
Reconfiguring the pre-order plugin
Reconfiguring the product swatch plugin
Configuring the Shopify Search & Discovery plugin
Cleaning up the back end of the Shopify website as a fresh start for the client
BRANDING
Creating a new brand colour palette
Creating a new brand font family
Designing a new web favicon
This project marked a fresh chapter for a long-standing brand ready to modernise its online presence. The existing website felt dated, unprofessional, uninspiring and lacked warmth, so the goal was to create a look and experience that felt modern, chic, and elegant — yet still welcoming and true to the brand’s character.
As New Zealand’s leading stockist of Armadillo rugs, showcasing the product imagery beautifully was a key priority. A premium external Shopify theme was carefully researched and selected to achieve a more bespoke aesthetic, with a layout centred around full-width imagery, immersive carousels, and clean negative space to let the visuals take centre stage.
Beyond design, the project involved significant customisation and technical refinement. Custom coding was implemented to enhance key design elements and user interactions, while plugins were reconfigured to improve performance and functionality. I also supported the client with detailed product management — updating and optimising over 200 product listings, imagery, and descriptions — to ensure a smooth and cohesive experience from backend to front end.
The result is a refined, cohesive website that balances form and function, does justice to the Armadillo product imagery, and gives the client a timeless digital platform to continue growing from.
