BRAND IDENTITY & PRINT COLLATERAL
Grains & Legumes
Nutrition Council
The Grains and Legumes Nutrition Council (GLNC) is a not-for-profit organisation and health promotion charity that was established in 2008. GLNC is the nutrition knowledge centre on grains and legumes.
“You just 'got it'. Thank you! We're so proud of our new look, and it really feel like it aligns with our upleveling in business.”
What did I achieve for Grains & Legumes Nutrition Council?
BRANDING
Moodboard
Colour Palette
Logo Design (Primary, Secondary, Brandmark & more)
Font Family
Email Signature
Brand Guidelines
PRINT COLLATERAL
Business Cards
Name Tags
Pull-Up Banner
14-Page Annual Report Document
24-Page Plant-Based Report Document
28-Page Recipe eBook Design
This project marked a fresh, modern, and organic evolution for the Grains & Legumes Nutrition Council, giving the organisation a more professional and approachable brand presence.
The process began with a full rebrand — developing a new moodboard, colour palette, logo suite (including primary, secondary and brandmark variations), font family, email signature, and comprehensive brand guidelines. The new identity strikes a balance between modern simplicity and natural warmth, reflecting the organisation’s focus on wholesome, plant-based nutrition.
Following the success of the rebrand, our collaboration extended into a full suite of print collateral. I designed Business Cards, Name Tags, a Pull-Up Banner, and three key publications: a 14-page Annual Report, a 24-page Plant-Based Report, and a 28-page Recipe eBook. Each piece was crafted to feel cohesive and consistent across every touchpoint.
This project evolved over several months, from May through September, as an ongoing partnership — a testament to the client’s satisfaction and the strength of the design direction we built together.
