Awaken Wellness
BRAND IDENTITY & PACKAGING DESIGN
Best Bones Broth is a family-run business founded in 2014, inspired by a personal journey to improve gut health, and has grown from local markets to over 100 stores nationwide, offering traditionally made, organic bone broth for easy, everyday wellness.
www.bestbonesbroth.co.nz
(Soon to be Awaken Wellness)
What did I achieve for Awaken Wellness (Best Bones Broth)?
BRANDING
Mood Board
Colour Palette
Logo Design
Pattern Design
Font Family
Brand Guidelines
PACKAGING
Product Logo
Product Label Design
Kate and Derek approached me to rebrand their existing business, Best Bones Broth, into what is now Awaken Wellness. They felt the original brand had become outdated and wanted a new identity that reflected where they were heading, especially with new products in development. The goal was to create something more modern, sleek, professional, and calming. The logo was inspired by the idea of “awakening”—a feeling beautifully symbolised by a sunrise. Hidden within the sun’s rays, you’ll find the somewhat abstract initials ‘A’ and ‘W’ subtly woven into the design—a small detail that ties everything together.
We also worked together on the label design for their newest product, a Beef Liver and Heart Blend Supplement — aiming for a simple yet impactful design that showcased the refreshed brand identity. We’re now continuing to collaborate on redesigning the rest of their product range, including six new pouch designs, set to launch soon.
