Amanda Jane

When Amanda unveiled her fresh brand identity, she asked me to redesign her site so it felt calm, chic and sophisticated—while adding e‑commerce without sacrificing ease of use. Because her offering is still primarily service‑based and she already knew the platform, we chose to stay on Squarespace and elevate it instead of starting from scratch somewhere else.

Leveraging her elegant new visuals, I built a 13‑page experience that breathes: neutral hues, soothing photography and generous white space create an airy, relaxing vibe. Floating graphic elements and product photos help give the site a bespoke touch that makes the template feel entirely custom.

On the practical side, I configured Acuity Scheduling end‑to‑end—20 appointment types, 5 add‑ons, integrated payments and a booking page styled to blend seamlessly with the rest of the site—so clients can book in seconds. For Amanda’s online store, I uploaded and optimised 12 products plus a gift card, handled imagery, variants, pricing and descriptions, and added a “You may also like” carousel to encourage upsells.

The result is a beautifully branded, intuitively shoppable site that delivers the serenity Amanda envisioned while giving her everything she needs to sell and schedule with confidence.