Shakti Souls

Sara and I first met in Bali in mid 2024 to sit down and discuss her business goals. She came to me with a vision—she had a sense of the direction she wanted to take her branding in, but needed help refining it into something professional, consistent, and versatile. We began by nailing her branding: starting with a new colour palette and a full font family, and then moving into a complete logo suite. This included a primary logo, a secondary logo, a brand mark, and several alternate variations to suit different platforms and uses. Once the branding was locked in and I had sent off her Brand Guidelines document, we moved into the website design stage to bring everything to life online.

Sara's offerings include destination retreats hosted across the globe, a digital studio offering yoga, strength training, and holistic healing (accessible anytime, anywhere via membership), and a one-on-one mentorship program focused on women’s wellness and personal growth. She wanted a website that not only showcased all of her services effortlessly but also felt calming, nature-inspired, and a little bit funky—something that reflected both the soul of her brand and her personality.

Over the span of a few weeks, we created a 10-page Squarespace website designed to feel beautiful, functional, and immersive. We built in e-commerce functionality so users could book and pay deposits for a specific room type they had chosen for upcoming retreats. We also created a retreat showcase page for past events, and room listing sections displayed in a clean grid format with an interactive image carousel—both automated and user-controlled—for a seamless experience.

Sara had some amazing video testimonials from past retreat guests, which we embedded thoughtfully so visitors could not only hear the stories but connect more personally with those sharing. She also had beautiful Canva-designed templates for written testimonials, which we featured to give the standard Squarespace slider a more custom, branded feel.

With plenty of rich content to include, we focused on making the site clear and easy to navigate. We structured the menu with five main items and dropdowns, added a contact form and a waitlist sign-up, and ensured the customer journey felt intuitive from start to finish. The end result is a vibrant, organic, and grounded online home that beautifully reflects Sara’s new brand and the well-rounded, holistic services she offers.