Pushing Performance

After collaborating on several earlier projects, including updated branding and a custom print collateral package, it was a natural next step when Matt approached me to redesign the Pushing Performance website in Squarespace. He felt the existing site was outdated: it used the old branding, felt clunky, and lacked the modern look and user experience that reflected the current direction of the business. 

With a clearer vision and fresh photography we’d commissioned during the print work, we set out to create a clean, modern, and professional site that would better connect with their audience. The goal was to infuse more energy and youthfulness into the design, matching the vibrant, younger team Matt had brought into the business since taking over. 

A key focus for the new site was building a stronger sense of community and inclusivity, ensuring visitors felt there was a service or offering suited to them. We also introduced a Shop to showcase Pushing Performance’s new line of branded merchandise, launching seven products, as well as a Blog, with four custom-designed templates that Matt and his team could easily duplicate and manage going forward. 

To enhance credibility and showcase customer satisfaction, we integrated Google reviews directly into the homepage using a plugin, ensuring it felt native to the site’s design. 

The result is a vibrant, functional, and future-ready website that truly reflects the evolution of the Pushing Performance brand.