Pushing Performance Run Club

After collaborating on the Print Collateral project, Matt reached out again, this time wanting a new logo designed for their upcoming run club. The club was created with community at its core: open to everyone, with the goal of encouraging people to get outside, get moving, and connect over a coffee afterward. They wanted the logo to feel inclusive, fun, and true to the Pushing Performance brand; cool, friendly, and full of joy.

We landed on the idea of two running icons, with one wearing a Pushing Performance hat to link back to the business running the run club. One character holds a dumbbell, representing the gym side of the business, while the other holds a coffee and a piece of toast, symbolising breakfast and the early-morning nature of the runs. I explored a range of variations for them, including options with arched or stacked text, versions with speed lines for extra energy, and simpler styles for versatility.

Overall, the goal was to create something joyful, custom, and adaptable enough to work across different apparel, like caps, tees, and tote bags, and they were stoked with how it turned out.