PARLOUR

BRAND IDENTITY & SQUARESPACE WEBSITE INTENSIVE

Nestled in the stunning Bay of Islands, Parlour (Formerly known as Best Day Ever) helps craft your unforgettable day with our bespoke floral designs and styling. From the gentle rustle of leaves to the vibrant allure of blooms, our work resonates with the innate beauty of our world.

'“She’s not just a designer, G provides a one-on-one personable service which is truly unique.”

What did I achieve for Parlour Events?

BRANDING

  • Mood board, Font Styling and Colour Palette curation

  • Logo Design (4 Variations) - Incl. a custom font

  • Pricing Guide (11-pages)

  • Brand Guidelines

1-DAY WEBSITE INTENSIVE

  • Designing a 6-page Squarespace website in one day

  • Entering in the new branding we had created

  • Designing the pages for 9 weddings & their floral imagery

Lou wanted something sophisticated yet playful. We took a whimsical, sleek, serif font and customised it to add more drama and make it something unique for Parlour. Pairing that with a more simple sans-serif font, alongside a rich and retro colour palette , and we’ve created a brand that invokes trust and flare.

The pricing guide allows Lou to put her best foot forward when enquiries come through the door, saving time and looking professional.

And after being stranded with no web designer, unfinished website and a very tight deadline, I executed a 1-Day Website Intensive to bring her branding to life across a 6-page Squarespace website. Lou feels confident in everything we created and excited for the year ahead.

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Jackson Bright Photography