Jackie Goudie
FULL BRAND IDENTITY & CUSTOM SQUARESPACE WEBSITE
Jackie Goudie is here to help families or individuals create a harmonious relationship with food and themselves through coaching, recipes and meal plans.
“Before working with Studio G, I felt overwhelmed and a bit lost on my direction. Now, with my wonderful new branding, website and social templates, I am not only incredibly happy with the look, but I feel more professional and it feels easier getting back into posting on socials.”
What did I achieve for Jackie Goudie?
BRANDING & SOCIAL GRAPHICS
Brand Strategy
Mood Board and Colour Palette
Typeface Styling
Logo Design (4 Variations)
Brandmark Design (3 Variations)
Email Signature
Social Highlight Icons
Brand Guidelines
x6 Social Template Carousels
CUSTOM WEB DESIGN
Domain set-up
Custom email set-up
10-Page Squarespace custom website
Lifestyle blog templates
Recipe blog templates
Sourcing stock imagery
Inserting new branding into site
Copywriting
Jackie and I first met when I used to work on Superyachts back in 2018. She was the first chef I worked with and as a fellow Kiwi, we hit it off. Jackie then approached me in early 2024 wanting to get her own business up and running as a Private Chef & Health Coach. I designed Jackie a full Brand Identity and custom 10-page Squarespace Website. This included setting her up with a lifestyle blog template and recipe blog templates so she had an easy process going forward.
Jackie wanted to incorporate her vibrant and fun personality with a sense of professionalism to feel appropriate for the private chef scene she is still working in. She wanted the website to not only be a place for her to send potential employers, but also her potential future clients. An all-in-one. We achieved this by using a fresh, colourful colour palette, paired with a refined font suite, calming and inviting imagery and a professional and easy-to-use layout.
Along with the branding and website, I also created six social template carousels so that Jackie doesn’t feel overwhelmed anymore with posting on socials. She now has 6 templates to choose from, which have been inserted into Canva for her, where she can select one, swap out the content and imagery and hit ‘post, saving her time and energy, and getting her motivated to get back on socials more.
